Alpha Industries: Streetwear with Iconic Style

We teamed up with Germany’s famous singer-songwriter Lena Meyer-Landrut, capturing her concert vibes and translating them into a streetwear campaign featuring Alpha Industries' iconic pieces.

Concept: From Stage to Street


The energy of Lena’s concerts was brought to life in this campaign, showcasing Alpha Industries' most recognizable items, like the bomber jacket and remove-before-flight attire. The result was a blend of high-energy performance and everyday streetwear, highlighting the brand's iconic status.

Here’s the rundown:

Location: On-stage and streetwear shoot

Star: Lena Meier-Landrut

Style: Iconic Alpha Industries pieces

Vibe: Concert energy meets street style

Highlight: Translating stage presence into daily wear

Made locally by ShootShare®

From concept to production - every service we provided to create this shoot:

1. Creative & Conceptual

  • We develop unique, tailored concepts for each shoot, ensuring the brand’s vision is fully realized.

  • We craft visually appealing sets that amplify the product’s story, whether indoors or outdoors.

  • We collaborate closely with brands to integrate their products naturally into our creative narrative, ensuring alignment with brand values.

  • We find the perfect settings, from urban landscapes to stunning natural backdrops, to enhance the story of the product.

  • We select diverse models and talent that match the style, aesthetic, and target audience of the brand.

  • Our professional stylists carefully curate outfits that align with the brand’s identity and complement the product.

  • High-quality photography and video production, capturing every angle in stunning detail.

2. Production

3. Post-Production

  • We use expert lighting techniques and advanced equipment to ensure every shot is perfectly lit and visually stunning.

  • Comprehensive editing services, including color correction, retouching, and video editing, to polish and perfect each piece of content.

  • We provide high-resolution images and videos for both print campaigns and digital marketing.

4. Project Coordination

  • From concept to completion, we handle all logistics and ensure the project runs smoothly and on schedule.

  • We create tailored content optimized for social media platforms to boost brand engagement and visibility.

  • Capture the essence of the shoot with exclusive behind-the-scenes footage and photography.

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