Iphoria Cashmere Collection: Luxurious Athleisure


We shot Iphoria’s latest cashmere collection in Berlin, blending lifestyle and luxury in a studio-esque setting. The focus? Introducing athleisure with high-end fabrics like cashmere and bold messaging.

Concept: Elevating Athleisure with Luxury

This campaign centered around the fusion of casual athleisure with the luxury feel of cashmere. Set against a sleek studio backdrop, the shoot emphasized the versatility and elegance of this new approach to lifestyle wear, with strong visual messages supporting the premium appeal.

Here’s how it all came together:

Location: Studio-esque shoot in Berlin

Style: Athleisure meets luxury cashmere

Vibe: Casual, elegant, and bold

Highlight: Bold messaging and premium fabrics like cashmere

Made locally by ShootShare®

From concept to production - every service we provided to create this shoot:

1. Creative & Conceptual

  • We develop unique, tailored concepts for each shoot, ensuring the brand’s vision is fully realized.

  • We craft visually appealing sets that amplify the product’s story, whether indoors or outdoors.

  • We collaborate closely with brands to integrate their products naturally into our creative narrative, ensuring alignment with brand values.

  • We find the perfect settings, from urban landscapes to stunning natural backdrops, to enhance the story of the product.

  • We select diverse models and talent that match the style, aesthetic, and target audience of the brand.

  • Our professional stylists carefully curate outfits that align with the brand’s identity and complement the product.

  • High-quality photography and video production, capturing every angle in stunning detail.

2. Production

3. Post-Production

  • We use expert lighting techniques and advanced equipment to ensure every shot is perfectly lit and visually stunning.

  • Comprehensive editing services, including color correction, retouching, and video editing, to polish and perfect each piece of content.

  • We provide high-resolution images and videos for both print campaigns and digital marketing.

4. Project Coordination

  • From concept to completion, we handle all logistics and ensure the project runs smoothly and on schedule.

  • We create tailored content optimized for social media platforms to boost brand engagement and visibility.

  • Capture the essence of the shoot with exclusive behind-the-scenes footage and photography.

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