Giesswein Merino Runners: Comfort in Every Step


In this minimalist studio shoot, we introduced the new colors of the Giesswein Merino Runners. A soft, flowing silk backdrop created a delicate, airy atmosphere that highlighted the shoes' comfort and sock-free wearability.

Concept: Natural Minimalism with a Flowy Touch

To complement the shoes, we opted for a simple, elegant setting that emphasized their key feature: ultimate comfort. The flowing silk added a touch of movement, bringing life and texture to the scene. While the focus was on the shoes, the incredible models brought the whole concept to life with a fresh and natural look.

Here’s the breakdown:

Location: Minimalist studio with a silk backdrop

Style: Simple, natural, and airy

Vibe: Comfortable, relaxed, and close to reality

Highlight: Sock-free wear and new color palette

Made locally by ShootShare®

From concept to production - every service we provided to create this shoot:

1. Creative & Conceptual

  • We develop unique, tailored concepts for each shoot, ensuring the brand’s vision is fully realized.

  • We craft visually appealing sets that amplify the product’s story, whether indoors or outdoors.

  • We collaborate closely with brands to integrate their products naturally into our creative narrative, ensuring alignment with brand values.

  • We find the perfect settings, from urban landscapes to stunning natural backdrops, to enhance the story of the product.

  • We select diverse models and talent that match the style, aesthetic, and target audience of the brand.

  • Our professional stylists carefully curate outfits that align with the brand’s identity and complement the product.

  • High-quality photography and video production, capturing every angle in stunning detail.

2. Production

3. Post-Production

  • We use expert lighting techniques and advanced equipment to ensure every shot is perfectly lit and visually stunning.

  • Comprehensive editing services, including color correction, retouching, and video editing, to polish and perfect each piece of content.

  • We provide high-resolution images and videos for both print campaigns and digital marketing.

4. Project Coordination

  • From concept to completion, we handle all logistics and ensure the project runs smoothly and on schedule.

  • We create tailored content optimized for social media platforms to boost brand engagement and visibility.

  • Capture the essence of the shoot with exclusive behind-the-scenes footage and photography.

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