Mr. Spex x Inferno Ragazzi: Sunglass Campaign

We brought the summery vibe of South Africa to Llandudno Beach for Mr. Spex’s latest sunglass campaign, featuring a collaboration with the young Hamburg label, Inferno Ragazzi.

Concept: Youth Culture Unplugged

This shoot was all about capturing the laid-back energy of Gen Z’s street, surf, and skateboarding culture. We mixed diverse models with props like surfboards and watermelons to create an easygoing, carefree aesthetic. Shot by the ocean, the pool, and on the streets, the campaign gave a fresh take on youth culture, featured on Mr. Spex’s global homepage.

Here’s what made this shoot special:

Location: Llandudno Beach, South Africa

Collaboration: Mr. Spex x Inferno Ragazzi

Vibe: Summery, laid-back, Gen Z energy

Style: Street, surf, and skateboarding culture

Highlight: Featured globally on Mr. Spex homepage

Made locally by ShootShare®

From concept to production - every service we provided to create this shoot:

1. Creative & Conceptual

  • We develop unique, tailored concepts for each shoot, ensuring the brand’s vision is fully realized.

  • We craft visually appealing sets that amplify the product’s story, whether indoors or outdoors.

  • We collaborate closely with brands to integrate their products naturally into our creative narrative, ensuring alignment with brand values.

  • We find the perfect settings, from urban landscapes to stunning natural backdrops, to enhance the story of the product.

  • We select diverse models and talent that match the style, aesthetic, and target audience of the brand.

  • Our professional stylists carefully curate outfits that align with the brand’s identity and complement the product.

  • High-quality photography and video production, capturing every angle in stunning detail.

2. Production

3. Post-Production

  • We use expert lighting techniques and advanced equipment to ensure every shot is perfectly lit and visually stunning.

  • Comprehensive editing services, including color correction, retouching, and video editing, to polish and perfect each piece of content.

  • We provide high-resolution images and videos for both print campaigns and digital marketing.

4. Project Coordination

  • From concept to completion, we handle all logistics and ensure the project runs smoothly and on schedule.

  • We create tailored content optimized for social media platforms to boost brand engagement and visibility.

  • Capture the essence of the shoot with exclusive behind-the-scenes footage and photography.

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