Trail X Adventure: The Perfect Grip


We hit the outdoors to showcase the Giesswein Wool Trail X—the ultimate trail-riding shoe, built for versatility and grip on any surface. With breathtaking natural scenery in Cape Town’s National Park, this shoot captured the flexibility and strength of the Trail X in action.

Concept: Trail X in Action


Our crew, together with partners Blur (gear rental) and Sunshine Co., took on the wild landscapes of Cape Town’s National Park to produce the Trail X video and photoshoot. Featuring four athletic models, we aimed to highlight the shoe’s adaptability across rugged terrains, ensuring they stayed hydrated through the day’s challenges.

Here’s what went down:

Location: Cape Town National Park

Gear: Production vehicle & equipment from Blur

Partners: Sunshine Co. & Blur

Challenges: Wild terrain and hydration management

Highlight: Trail X's superior grip across various terrains

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Made locally by ShootShare®

From concept to production - every service we provided to create this shoot:

1. Creative & Conceptual

  • We develop unique, tailored concepts for each shoot, ensuring the brand’s vision is fully realized.

  • We craft visually appealing sets that amplify the product’s story, whether indoors or outdoors.

  • We collaborate closely with brands to integrate their products naturally into our creative narrative, ensuring alignment with brand values.

  • We find the perfect settings, from urban landscapes to stunning natural backdrops, to enhance the story of the product.

  • We select diverse models and talent that match the style, aesthetic, and target audience of the brand.

  • Our professional stylists carefully curate outfits that align with the brand’s identity and complement the product.

  • High-quality photography and video production, capturing every angle in stunning detail.

2. Production

3. Post-Production

  • We use expert lighting techniques and advanced equipment to ensure every shot is perfectly lit and visually stunning.

  • Comprehensive editing services, including color correction, retouching, and video editing, to polish and perfect each piece of content.

  • We provide high-resolution images and videos for both print campaigns and digital marketing.

4. Project Coordination

  • From concept to completion, we handle all logistics and ensure the project runs smoothly and on schedule.

  • We create tailored content optimized for social media platforms to boost brand engagement and visibility.

  • Capture the essence of the shoot with exclusive behind-the-scenes footage and photography.

Next

Merino Slip-On