Giesswein Wool Trainer: Urban Athletic Style


We took to an urban rooftop studio on Bree Street with the stunning backdrop of Table Mountain and Lion's Head to showcase Giesswein’s wool trainer—a shoe designed for studio performance and urban sports.

Concept: Urban Performance Meets Outdoor Inspiration

The sleek rooftop setting combined urban living with the outdoor vibes of Cape Town’s iconic mountains. Our models and athletes performed high-intensity workouts to demonstrate the wool trainer's flexibility and grip, ideal for studio training. The result? A perfect balance of urban edge and athletic performance.

Here’s what defined this shoot:

Location: Rooftop studio on Bree Street, Cape Town

Backdrop: Table Mountain & Lion’s Head

Vibe: Urban living meets studio sports

Style: High-intensity workouts, athletic performance

Highlight: Flexibility and grip for studio use

Made locally by ShootShare®

From concept to production - every service we provided to create this shoot:

1. Creative & Conceptual

  • We develop unique, tailored concepts for each shoot, ensuring the brand’s vision is fully realized.

  • We craft visually appealing sets that amplify the product’s story, whether indoors or outdoors.

  • We collaborate closely with brands to integrate their products naturally into our creative narrative, ensuring alignment with brand values.

  • We find the perfect settings, from urban landscapes to stunning natural backdrops, to enhance the story of the product.

  • We select diverse models and talent that match the style, aesthetic, and target audience of the brand.

  • Our professional stylists carefully curate outfits that align with the brand’s identity and complement the product.

  • High-quality photography and video production, capturing every angle in stunning detail.

2. Production

3. Post-Production

  • We use expert lighting techniques and advanced equipment to ensure every shot is perfectly lit and visually stunning.

  • Comprehensive editing services, including color correction, retouching, and video editing, to polish and perfect each piece of content.

  • We provide high-resolution images and videos for both print campaigns and digital marketing.

4. Project Coordination

  • From concept to completion, we handle all logistics and ensure the project runs smoothly and on schedule.

  • We create tailored content optimized for social media platforms to boost brand engagement and visibility.

  • Capture the essence of the shoot with exclusive behind-the-scenes footage and photography.

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